Month: November 2019

Presentation: Branding

November’s Social Media lunch was held on November 20th with Kelley Nemitz of 360 Design House, Inc.  We had a number of our “regulars” that could not make it to the presentation that day so Kelley was kind enough to let me videotape so that they were able to view later.  And, since then has ok’d my request to post the video on our website for all of our businesses to view!  The handouts from the presentation are being emailed to those that had registered for the meeting.  Check out the Gallery section (LINK) of her website for examples of her work. On a side note, it was great to have Jackie Turner of the Southwest Initiative Foundation join us for this Social Media Lunch!  Jackie and the Foundation were instrumental in starting our Social Media Lunch program several years ago.  Things have evolved but the concept is still in place. This was a great presentation – hope you get a chance to take a look!  I did not include the question and answer portion at …

November Social Media Lunch – Branding

We will have a speaker/presenter from Canby for this month’s Social Media Networking Lunch. We are changing up the “Wednesday” to November 20th Time:  Noon Location:   Ortonville Media Center, 412 2nd St NW, Ortonville, MN (lower level of the Ortonville Library) Branding is one of the most important parts of your business. An effective brand strategy will set you apart from the crowd, tell your unique story, help you attract your ideal customers, and establish trust, all while staying true to who you are. Whether you are starting a new business, or just need to clarify your existing one, crafting an effective brand strategy is essential. If you’re thinking about branding but you’re feeling lost or overwhelmed, join us on November 20th. Kelley Nemitz from 360 Design House will present the basics of branding and give tips on how to get started. Topics will include: What is a brand? Telling your brand story What is my brand purpose? Brand spirit/personality Defining your ideal customer Establishing brand positioning Crafting your brand style (logo, colors, fonts, images, …